E-commerce is in vogue with more and more people getting on-line for buying products and services. In 2012, on-line travel had a share of 40,000 crore in e-commerce while e-tailing and on-line advertising accounted for 5300 crore and 4391 crore each. 58% shoppers used their debit card for on-line payment while 21% and 12% dependent on their VISA and Master card respectively. The hottest spending categories in 2013 turned out to be services, followed by telecoms, auto and BFSI. The growth of e-commerce in India is evident from the fact that 40 million people checked on-line reviews before buying any product and 57 million looked for brand related information. India is turning out to be the fourth largest audience of searchers in the world with a 28% growth in unique searchers in 2013 alone.
This infographic will help you to dive deeper into the evolving trends in e-commerce in India and how it is projected to flourish in the coming years.