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07th April 2017

Taj Palace, New Delhi

E-Commerce in India: Where the Online Shoppers are Clicking?

Posted on 24 Mar 2014 in Blog | Comments Off on E-Commerce in India: Where the Online Shoppers are Clicking?

E-commerce is in vogue with more and more people getting on-line for buying products and services. In 2012, on-line travel had a share of 40,000 crore in e-commerce while e-tailing and on-line advertising accounted for 5300 crore and 4391 crore each. 58% shoppers used their debit card for on-line payment while 21% and 12% dependent on their VISA and Master card respectively. The hottest spending categories in 2013 turned out to be services, followed by telecoms, auto and BFSI. The growth of e-commerce in India is evident from the fact that 40 million people checked on-line reviews before buying any product and 57 million looked for brand related information. India is turning out to be the fourth largest audience of searchers in the world with a 28% growth in unique searchers in 2013 alone.

 

This infographic will help you to dive deeper into the evolving trends in e-commerce in India and how it is projected to flourish in the coming years.

E-Commerce in India: Where the Online Shoppers are Clicking?